By Royan Johnson @ CENTURY 21 | January 2, 2017
Optimize Your Listing: A picture tells a thousand words. Make sure or your agent takes professional quality pictures of your home. You want to stand out among the abundance of online listings (for all the right reasons). Work with your CENTURY 21 listing agent to write your listing and seller’s marketing plan.
Upgrade Your Curb Appeal: The outside of your home is the first area a potential buyer will see. Spruce up your yard and exterior (mow the lawn remove debris). If necessary add a fresh coat of paint, a new mailbox, new landscaping, and more.
Clear Clutter: Getting rid of clutter makes your home appear larger and more appealing to buyers. Put away or donate usable items, and get rid of items that are unusable. Once you’ve paired down, get organized so everything looks neat and tidy.
Make Your Home Feel Larger: Use light paint colors, incorporating mirrors, adding extra lighting, and sticking to a monochromatic color scheme may make your room appear larger. Home decor and home improvement changes should be made before your open house.
Accomplish Home Improvement Projects: Pick up a hammer and nails, and complete some home upgrades. However, don’t improve things too much.
Avoid Common Seller Slip-Ups: Overpricing: Attract few buyers, Poor Condition: Create low buyer’s excitement produce lower offers if any, Weak Motivation: you the seller not responding to offers on a timely basis, Limiting Access: very few viewers and not Understanding Marketing: Similar to overpricing. Believing that your house is worth more than it actually is.
Open Houses: An open house is a key component of the home sale process. You want your open houses to run as smoothly as possible. Make it your agent’s job to handle the open house process. Don’t hang around the open house. Also pets out of the homes as well.
Set the Price: Setting a price can be tricky. You don’t want to price too high or too low. Your agent should do their research by completing a full CMA of prices of similar houses in the immediate neighborhood that was sold in the last 6 months. (Before listing with an agent asks for a CMA. A CMA will help you understand why the agent came up whit the recommended list price that they do.
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